Head of Content and Optimization

Job summary

This leadership position focuses on shaping digital content and customer engagement strategies to drive growth. The role requires expertise in digital marketing and a strong understanding of customer behavior, along with a proven ability to build and lead high-performing teams.

Qualifications

• Proven experience in leading high-performing teams and driving change in complex organizations.
• Strong strategic mindset with the ability to translate business objectives into clear priorities and measurable outcomes.
• Solid digital marketing expertise, particularly in content strategy, customer journeys, SEO, and analytics.
• Ability to use data and customer insights to inform decisions and improve results.
• Strong relationship-building skills across functions and seniority levels.

Responsibilities

• Oversee the performance of digital content and optimization initiatives to ensure alignment with commercial outcomes and customer experience goals.
• Lead a multidisciplinary team, fostering a culture of collaboration, innovation, and continuous improvement.
• Build relationships across the organization to align content plans and resource allocation.
• Ensure robust governance and adherence to content best practices across digital channels.

Skills

• Leadership and team development.
• Strategic planning and execution.
• Digital marketing and content optimization.
• Data analysis and performance metrics.
• Stakeholder management and collaboration.

Education

• Relevant degree or equivalent experience in digital marketing, business, or a related field.

Tools

• Familiarity with digital marketing tools, SEO tools, and analytics platforms.