Growth Product Manager (Remote)

Job summary

This role focuses on enhancing website performance to drive pipeline, conversion, and overall business growth. The Growth Product Manager will manage the website growth roadmap and lead experimentation initiatives in collaboration with Marketing and Engineering teams.

Qualifications

• Over 5 years of experience in Growth Product Management, Product Management, CRO, Marketing Technology, or a related field.
• Strong knowledge of website optimization, experimentation, customer acquisition, and conversion funnels.
• Proven ability to translate business objectives into product requirements and measurable outcomes.
• Experience in leading A/B testing and experimentation programs.
• Excellent collaboration skills with both technical and non-technical stakeholders.

Responsibilities

• Own and align the website growth and experimentation roadmap with business goals.
• Collaborate with Marketing and Engineering to create high-performing landing pages and website experiences.
• Build and prioritize an experimentation backlog across various user journeys.
• Drive A/B testing initiatives to enhance conversion rates and lead quality.
• Define requirements for website enhancements and CMS workflows.
• Improve marketing self-service capabilities through reusable templates and scalable workflows.
• Work with Analytics to establish tracking requirements and measurement frameworks.
• Monitor website performance and identify areas for improvement.

Skills

• Familiarity with web analytics, experimentation metrics, funnel analysis, and conversion reporting.
• Experience with headless CMS platforms like Sanity, Contentful, or similar.
• Knowledge of experimentation and personalization platforms such as Optimizely or similar.
• Familiarity with digital experience analytics tools like FullStory or Hotjar is a plus.

Education

• Relevant degree or equivalent experience in a related field is preferred.

Tools

• Experience with web analytics and experimentation tools, headless CMS platforms, and digital experience analytics tools.