Growth Marketing Manager (B2B, Remote)

Job summary

This role focuses on growth marketing throughout the entire customer lifecycle, emphasizing data-driven decision-making and experimentation to enhance business growth.

Qualifications

• Minimum of 4 years of experience in growth marketing, demand generation, or lifecycle marketing.
• Proven success in performance-driven marketing campaigns.
• Familiarity with marketing automation and CRM tools, preferably HubSpot.
• Strong analytical skills and comfort with data and dashboards.
• Effective project management skills with the ability to handle multiple campaigns simultaneously.
• Excellent communication skills in English.

Responsibilities

• Develop and manage buyer lifecycle strategies, including acquisition, activation, and retention.
• Execute multi-channel marketing campaigns across email, paid media, content, and events.
• Create and optimize customer journeys, onboarding processes, and win-back strategies.
• Define target audiences, messaging, and campaign concepts.
• Collaborate with Sales, Content, Design, and Revenue Operations teams.
• Conduct A/B testing on messaging, channels, and timing to improve performance.
• Monitor key performance indicators and optimize funnel performance.
• Work with data teams to ensure accurate reporting and attribution.
• Automate lifecycle communications using HubSpot and similar platforms.
• Identify opportunities for performance enhancement through automation and AI.

Skills

• Strong project management and collaboration skills.
• Experience in B2B, SaaS, or marketplace sectors is advantageous.
• Familiarity with paid channels and in-product messaging is a plus.
• Knowledge of AI tools in marketing workflows is beneficial.
• Additional language skills, such as Danish or German, are a plus.

Education

• Relevant degree in marketing, business, or a related field is preferred.

Tools

• Proficiency in HubSpot and other marketing automation tools.