Growth Marketing Manager

Job summary

This role focuses on driving growth marketing initiatives throughout the entire customer lifecycle, with a strong emphasis on data-driven decision-making and experimentation. You will be responsible for managing end-to-end campaigns that directly influence funnel performance and revenue.

Qualifications

• Minimum of 4 years of experience in growth marketing, demand generation, or lifecycle marketing.
• Proven success in executing performance-driven marketing campaigns.
• Familiarity with marketing automation and CRM tools, preferably HubSpot.
• Strong analytical skills and comfort with data and experimentation.
• Excellent project management skills with the ability to handle multiple campaigns simultaneously.
• Proficient in English; additional languages like Danish or German are a plus.

Responsibilities

• Develop and manage buyer lifecycle strategies, focusing on acquisition, activation, and retention.
• Execute multi-channel marketing campaigns, including email, paid advertising, content, and events.
• Create and optimize customer journeys, onboarding processes, and win-back strategies.
• Define target audiences and craft messaging and campaign concepts.
• Collaborate with Sales, Content, Design, and Revenue Operations teams.
• Conduct A/B testing on messaging, channels, and timing to enhance campaign effectiveness.
• Monitor key performance indicators and optimize funnel performance.
• Work with data teams to ensure accurate reporting and attribution.
• Automate lifecycle communications using HubSpot and similar tools.
• Identify opportunities for performance improvement through automation and AI.

Skills

• Strong analytical and data interpretation skills.
• Excellent project management and organizational abilities.
• Effective communication skills, particularly in English.

Education

• Relevant degree or equivalent experience in marketing or a related field.

Tools

• Experience with HubSpot and other marketing automation tools.