Growth Marketer (Remote, Marketing Agency)

Job summary

A remote performance marketing agency is seeking a Growth Marketer to manage the entire process of performance-driven creative strategies and Meta advertising campaigns. The role emphasizes the importance of connecting performance data with creative decisions and maintaining strong client relationships.

Qualifications

• Proven experience managing Meta Ads, with hands-on execution rather than just dashboard reviews.
• Strong skills in direct-response copywriting, including hooks, benefits, CTAs, and positioning.
• Ability to drive projects independently and navigate challenges proactively.
• Comfortable leading client relationships and strategic discussions.
• Proficient in written and spoken English; disciplined in remote work environments.

Responsibilities

• Conduct audience research to understand motivations and objections, utilizing platforms like Reddit and social listening.
• Create direct-response content across various formats, including static, video, and user-generated content.
• Oversee the creative production process and stay updated on trends in platforms like TikTok and Instagram.
• Build, launch, and optimize Meta advertising campaigns, managing targeting, budget, and structure.
• Analyze performance metrics (CPM, CTR, CVR, CPA/CPL) to inform creative decisions and campaign adjustments.
• Communicate insights clearly to clients, explaining performance outcomes and future strategies.
• Lead client calls and foster strong relationships through proactive engagement.

Skills

• Expertise in Meta Ads Manager and familiarity with tools such as Slack, Notion, and Google Drive.

Education

• Not specified.

Tools

• Meta Ads Manager, Slack, Notion, Google Drive.