Global Marketing Manager (On-site, Copenhagen)

Job summary

The role involves leading the strategic development of several heritage beer brands, focusing on brand identity, toolkit development, innovation, stakeholder management, and budget ownership.

Qualifications

• Solid marketing experience, preferably in FMCG or luxury goods.
• Global mindset with an understanding of scaling brands across diverse cultures.
• Excellent project management skills for orchestrating complex launches.
• Ability to influence teams in a matrix organization.

Responsibilities

• Elevate brand visual identity and define the brand world.
• Create global toolkits for local market success.
• Lead a 12–24-month innovation roadmap for brand relevance.
• Manage relationships between brand home, cross-functional teams, and local markets.
• Oversee the A&P budget for the brands.

Skills

• Strong strategic and execution capabilities.
• Collaborative approach in a matrix environment.

Education

• Not specified.

Tools

• Not specified.