Global CRM Manager (On-site, Copenhagen or Berlin)

Job summary

The role involves leading the ideation, execution, and optimization of global CRM campaigns for both B2C and B2B contexts. The Global CRM Manager will be responsible for end-to-end campaign delivery and will act as a CRM expert to support local teams in executing campaigns effectively.

Qualifications

• Significant experience in managing CRM campaigns across B2C and B2B.
• Proficient in using Braze and SFMC for campaign building and deployment.
• Experience in creating enablement materials for local marketing teams.
• Strong quality assurance instincts and stakeholder management skills.

Responsibilities

• Oversee the ideation, creation, localization, approval, and deployment of global CRM campaigns.
• Manage B2B CRM campaign execution, including recurring and triggered communications.
• Collaborate with Product Marketing and Lifecycle teams to ensure campaign alignment with company strategy.
• Provide training and best practices to local teams to enhance campaign execution.
• Continuously improve CRM processes and workflows to increase efficiency and reduce risks.

Skills

• Strong project management capabilities, preferably with tools like Asana.
• Ability to identify challenges and opportunities for automation in CRM processes.

Education

• Relevant degree or equivalent experience in marketing or a related field.

Tools

• Experience with CRM platforms, specifically Braze and SFMC.