Global CRM Manager (Copenhagen or Berlin)

Job summary

The role involves owning the testing framework and execution of CRM experiments for both B2C and B2B contexts. The focus is on designing, running, and analyzing experiments to derive actionable insights and recommendations.

Qualifications

• 3-5 years of experience in designing and executing CRM/marketing experiments, preferably in both B2C and B2B.
• Strong understanding of experimentation fundamentals including statistical significance and test design.
• Proficiency in using Braze and/or SFMC for campaign variant design.
• Excellent communication skills to convey statistical results to non-technical stakeholders.

Responsibilities

• Design and execute end-to-end CRM experiments, including hypothesis framing and success metrics.
• Collaborate with Marketing Analytics and other teams to identify testing opportunities and prioritize the experimentation roadmap.
• Analyze experiment performance and translate findings into actionable recommendations.
• Establish governance for experiment prioritization and execution to avoid conflicts.
• Share results and insights across teams to enhance organizational knowledge.

Skills

• Strong analytical skills with a focus on statistical rigor.
• Experience with experimentation platforms, preferably Amplitude.
• Familiarity with project management tools like Asana and tracking tools like Airtable.

Education

• Relevant degree in marketing, statistics, or a related field is preferred.

Tools

• Braze, SFMC, Amplitude, Airtable, Asana.