Global Brand Ambassador

Job summary

The role involves enhancing brand presence in key markets and ensuring success in the On-Trade environment globally. The Global Brand Ambassador will be responsible for developing and executing trade and advocacy strategies that drive brand impact.

Qualifications

• Over 8 years of experience in advocacy, trade marketing, or market activation roles.
• Strong project management and stakeholder engagement capabilities.
• Ability to work independently and manage frequent international travel.
• Excellent communication and presentation skills.
• Solid understanding of On-Trade channels and long-term value drivers.

Responsibilities

Personal qualities

What you can expect

The role includes international travel (approximately 50% of work time) and offers a high-impact position in a creative and collaborative environment.

• Identify and prioritize growth opportunities in On-Trade across global markets.
• Design and implement a global advocacy framework for bartenders and hospitality staff.
• Develop market-specific activation plans that align with brand goals.
• Collaborate with local Sales and Trade Marketing teams on Route-to-Market strategies.
• Create toolkits and playbooks that standardize best practices for local markets.
• Set KPIs for visibility, engagement, and revenue; monitor progress and provide insights.
• Collaborate with Brand Marketing, Supply Chain, and external partners for timely activations.
• Collaborative and culturally intelligent with strong relationship-building skills.
• Strategic thinker with execution skills and a growth mindset.
• Resilient and adaptable in dynamic environments.