Global Brand Ambassador (Marketing, Remote)

Job summary

This role focuses on enhancing brand presence and market activation strategies in key global markets for a craft beer brand. The Global Brand Ambassador will be responsible for developing trade advocacy and activation strategies, collaborating with local teams, and ensuring brand alignment across markets.

Qualifications

• Over 8 years of experience in advocacy, trade marketing, or market activation roles.
• Strong project management and stakeholder engagement capabilities.
• Ability to work independently with frequent international travel.
• Excellent communication and presentation skills.
• Solid understanding of On-Trade channels and long-term value drivers.

Responsibilities

• Identify growth opportunities in On-Trade markets and collaborate with local teams for distribution.
• Design and implement a global advocacy framework for bartenders and hospitality staff.
• Develop market-specific activation plans that resonate with local consumers while maintaining global brand alignment.
• Collaborate with Sales and Trade Marketing teams to execute effective Route-to-Market strategies.
• Create toolkits and playbooks that standardize best practices for local markets.
• Set KPIs for visibility and engagement, monitor progress, and provide insights for improvement.
• Work with cross-functional teams to ensure timely delivery of brand activations.

Skills

• Collaborative and culturally intelligent with strong relationship-building skills.
• Strategic thinker with excellent execution capabilities and a growth mindset.
• Resilient and adaptable in dynamic environments.

Education

• Not specified.

Tools

• Not specified.