Funnel Optimisation Analyst

Job summary

As a Funnel Optimisation Analyst, you will be responsible for testing and analyzing the customer journey from webform visit to lead and booking across various markets. You will collaborate with the Marketing and local sales teams to identify and implement strategies that enhance visit-to-booking performance.

Qualifications

• 1-3 years of experience in a revenue growth, operations, analytics, or data-focused role.
• Proficiency in SQL for querying large datasets and generating actionable insights.
• A structured, hypothesis-driven approach to experimentation and problem-solving.
• Ability to work cross-functionally with stakeholders and sales teams in different markets.
• Strong attention to detail and a commitment to improving data quality and business processes.

Responsibilities

• Collaborate with teams across markets to understand lead handling processes and identify growth opportunities.
• Design and analyze structured tests on webforms, including layouts, field order, and flow structure to enhance visit-to-submission rates.
• Conduct operational tests to discover lead-to-sale optimization opportunities.
• Utilize SQL and Python to transform and analyze large datasets related to visit-to-booking performance.
• Ensure webform data is clean, consistent, and prepared for ingestion into the data warehouse.
• Assist with market-level performance analysis and the creation of performance monitoring dashboards.

Skills

• Experience with webforms, lead generation, or similar conversion funnels is a plus.
• Familiarity with cloud data warehouses such as Snowflake or Databricks is advantageous.

Education

• Relevant degree or equivalent experience in a related field is preferred.

Tools

• SQL, Python, data visualization tools, and cloud data warehouse platforms.