Freelance Creative Strategist (Remote)

Job summary

This role involves collaborating with teams to develop insight-driven creative strategies for various digital channels, supporting enterprise-level projects. The position is designed for freelancers who can engage in long-term partnerships and contribute to high-impact creative work.

Qualifications

• Demonstrated experience in creative strategy or digital planning within agency settings.
• Strong grasp of digital marketing channels and campaign strategies.
• Ability to distill complex information into clear strategic directives.
• Proficient in using data and insights to shape strategies and assess performance.
• Excellent collaboration skills with creative and account teams.
• Experience in crafting campaign concepts and creative briefs.
• Strong communication skills for presenting ideas effectively.
• Ability to manage multiple projects independently.
• Interest in leveraging AI tools for enhancing strategic workflows.

Responsibilities

• Create digital-first strategies across social, display, email, and web channels.
• Transform customer objectives into structured briefs and actionable creative guidance.
• Conduct audience and market research to derive insights.
• Collaborate with creatives to develop concept-driven ideas aligned with strategy.
• Assist in campaign development across various formats and touchpoints.
• Identify and implement improvements to existing strategies and creative work.
• Contribute to presentations and strategic narratives for both internal and client-facing projects.
• Test and refine strategies based on performance metrics and insights.
• Work with cross-functional teams across different time zones.
• Utilize AI tools to enhance research and strategic development processes.