Field Marketing Manager (Nordics, On-site)

Job summary

This role is focused on executing and optimizing localized marketing plans across the Nordic markets, specifically for Denmark, Norway, Sweden, and Finland. The position aims to enhance operational efficiency and ensure consistent program execution in alignment with the go-to-market strategy.

Qualifications

• 5-8+ years of experience in field marketing, demand generation, digital marketing, or similar B2B roles.
• Proven track record in executing multi-channel marketing campaigns.
• Strong project management skills with the ability to prioritize tasks effectively.
• Experience in adapting global content for local markets.
• Proficient communication skills in English; knowledge of Danish or Norwegian is a plus.
• Familiarity with marketing automation tools and CRM systems.
• Analytical skills to assess performance data and suggest improvements.

Responsibilities

• Implement integrated marketing campaigns that align with the Nordic go-to-market strategy.
• Manage the execution of the Nordic marketing plan, ensuring timely and consistent program delivery.
• Conduct local digital marketing, account-based marketing (ABM), partner marketing, and event activations.
• Localize messaging and content in collaboration with the Nordic marketing team.
• Support alignment between partner marketing and sales teams.
• Execute digital marketing tactics, including email campaigns and nurture workflows.
• Monitor and optimize program performance through analytics.
• Organize and execute local events, workshops, and webinars.
• Maintain operational rigor across various systems such as Workfront, Marketo, and Salesforce.

Skills

• Strong results-driven mindset with the ability to manage multiple workstreams.
• Effective communication skills for collaboration with sales, partners, and cross-functional teams.
• Problem-solving abilities using data and insights for continuous improvement.
• Commitment to operational rigor and high-quality execution.
• Willingness to learn and adapt to new tools and feedback.

Education

• Relevant degree or equivalent experience in marketing or a related field.

Tools

• Experience with marketing automation tools, CRM systems, and analytics platforms.