Field Marketing Manager (Denmark)

Job summary

The Field Marketing Manager will be responsible for executing the go-to-market strategy across Denmark and the Nordics, focusing on both strategic planning and hands-on campaign execution. This role involves collaborating with sales and marketing leaders to develop integrated marketing programs that drive engagement and growth.

Qualifications

• 5-8+ years of experience in field marketing, demand generation, or digital marketing.
• Proven track record in planning and executing multi-channel marketing campaigns.
• Strong project management skills to handle multiple priorities.
• Experience in localizing global campaigns for regional audiences.
• Excellent communication and stakeholder management abilities.
• Fluency in English; Danish or Norwegian language skills are a plus.
• Familiarity with marketing automation and CRM tools like Marketo and Salesforce.
• Strong analytical skills to interpret data and drive insights.

Responsibilities

• Partner with sales and marketing leaders to implement integrated marketing programs.
• Manage the delivery of the Nordic marketing plan, ensuring timely execution of campaigns.
• Develop local marketing initiatives across various channels including digital and events.
• Localize messaging and content for the Nordic markets.
• Collaborate with sales teams to enhance market impact and support pipeline generation.
• Execute digital marketing tactics such as email campaigns and paid media.
• Monitor performance using analytics to identify improvement opportunities.
• Organize customer events, workshops, and webinars.
• Maintain operational excellence in marketing systems like Workfront and Salesforce.

Skills

• Strategic mindset with a focus on translating business priorities into marketing plans.
• Attention to detail and ability to deliver high-quality programs.
• Results-oriented with a focus on measuring success and optimizing performance.
• Strong collaboration skills to build relationships across teams.
• Problem-solving abilities using data and insights.
• Organizational skills to ensure consistency in campaign execution.
• Adaptability to changing priorities and eagerness to learn.

Education

• Relevant degree or equivalent experience in marketing or a related field.

Tools

• Experience with marketing automation platforms (e.g., Marketo) and CRM systems (e.g., Salesforce).