Field Marketing Manager

Job summary

The role involves developing and executing marketing programs aimed at engaging key decision-makers in Europe's largest enterprises. The focus is on creating impactful events and campaigns that resonate with target audiences.

Qualifications

• Proven experience in field or partner marketing within a B2B SaaS environment targeting enterprise clients.
• Demonstrated ability to manage regional events from conception to execution, including budget oversight.
• Experience in integrated marketing campaigns across various channels such as email, digital, social media, and events.
• Strong understanding of the sales funnel and ability to analyze performance metrics independently.
• Familiarity with tools like HubSpot and Salesforce or similar platforms.
• Ability to work effectively across different markets and time zones.

Responsibilities

• Own the EU marketing strategy and execution, including follow-up communications.
• Design and implement executive roundtables, webinars, and conferences, and manage participation in key industry events.
• Collaborate with partners to create joint marketing initiatives and leverage customer success stories in campaigns.
• Monitor and analyze marketing performance, adjusting budget allocations based on effectiveness.
• Work closely with cross-functional teams to ensure cohesive messaging and strategy alignment.

Skills

• Strong organizational and project management skills.
• Excellent communication and interpersonal abilities.
• Analytical mindset with a focus on outcomes and performance metrics.
• Proficiency in using AI tools to enhance marketing efforts.

Education

• Relevant degree or equivalent experience in marketing or a related field.

Tools

• Experience with marketing automation and CRM tools, particularly HubSpot and Salesforce.