Fan Marketing Manager

Job summary

The role focuses on enhancing fan creator marketing and fostering collaboration across teams to support LEGO fandom. The Fan Marketing Manager will integrate fan-created content into global marketing campaigns while ensuring alignment with local markets and stakeholders.

Qualifications

• Strong communication, facilitation, and stakeholder management skills.
• Proactive mindset with attention to detail.
• Interest in creator marketing and fandom communities.
• Strong project management and organizational abilities.
• Experience in a creative agency or project management setting is advantageous.
• Fluency in English is required.

Responsibilities

• Identify and integrate Fan Marketing opportunities into global campaigns.
• Manage local market Fan Creator activities within the global program.
• Support the growth of a diverse Fan Creator program through strategic recruitment.
• Facilitate cross-functional meetings for alignment across the organization.
• Oversee content briefs from production teams to ensure effective use of creator talent.
• Maintain relationships with over 140 Recognized LEGO Fan Creators.
• Contribute to the development of operational processes for the Fandom program.

Skills

• Excellent project management and organizational skills.
• Ability to prioritize and manage multiple projects simultaneously.

Education

• Not specified.

Tools

• Not specified.