Experience & Optimization Consultant (Marketing, Remote)

Job summary

The role involves translating business challenges into actionable strategies, presenting data-driven insights, and collaborating with various teams to enhance customer experiences. The consultant will engage in qualitative and quantitative research to inform strategic recommendations and support segmentation initiatives.

Qualifications

• 4+ years of experience in customer insight strategy or a related field, preferably in a client-facing marketing agency or consultancy.
• Proven track record in delivering insights that enhance customer experience strategies and improve performance metrics.
• Strong background in qualitative and quantitative analysis, including experience with A/B and multivariate testing.
• Familiarity with CRM marketing, loyalty programs, and customer segmentation strategies is preferred.

Responsibilities

• Partner with clients to define structured approaches for delivering insights and optimization opportunities.
• Present insights to stakeholders using storytelling and data visualization techniques.
• Define testing hypotheses and measurement strategies for continuous improvement.
• Collaborate with cross-functional teams to embed audience insights in campaign planning.
• Support research initiatives to uncover customer motivations and engagement opportunities.

Skills

• Strong storytelling abilities to translate data into compelling narratives for senior stakeholders.
• Consulting mindset with skills in workshop planning, facilitation, and structured problem-solving.
• Excellent analytical skills to synthesize data into strategic insights.
• Proficient in MS Office and data visualization tools.
• Strong written and verbal communication skills.

Education

• B.S. or B.A. in marketing, statistics, behavioral economics, psychology, or a related field is required; an advanced degree is a plus.