Email & Content Marketing Specialist

Job summary

This role involves executing impactful email campaigns and producing optimized content aimed at engaging student audiences and driving acquisition. The position requires collaboration with SEO and growth teams to achieve measurable results through data-driven strategies.

Qualifications

• 2 to 4 years of experience in email marketing, content marketing, or a combined digital marketing role.
• Hands-on experience with email marketing platforms such as Klaviyo, Customer.io, Mailchimp, or HubSpot.
• Solid understanding of audience segmentation and email deliverability best practices.
• Familiarity with content management systems like WordPress and knowledge of on-page SEO fundamentals.
• Excellent writing and editing skills for creating engaging content.
• Analytical mindset for interpreting marketing performance data.
• Strong organizational skills to manage multiple deliverables.
• Experience with SEO tools such as SEMrush or Google Search Console is a plus.
• Familiarity with academic or student-focused audiences is advantageous.

Responsibilities

• Plan, execute, and manage email campaigns targeting various audience segments.
• Build, QA, segment, schedule, and launch campaigns while ensuring tracking and deliverability.
• Maintain email list hygiene and manage unsubscribe processes.
• Conduct A/B testing to enhance engagement metrics.
• Produce and publish SEO-focused content aligned with the content roadmap.
• Optimize website content through SEO improvements and updates.
• Coordinate with freelance writers for additional content production.
• Track and report on campaign performance metrics.
• Collaborate with SEO and growth stakeholders to align initiatives with acquisition goals.

Skills

• Strong writing and editing capabilities.
• Analytical skills for data interpretation.
• Organizational skills for managing deadlines and deliverables.

Education

• Relevant degree or equivalent experience in marketing or communications is preferred.

Tools

• Experience with email marketing platforms, content management systems, and SEO tools.