Director, Social Media Campaign & Activation

Job summary

The role involves leading the development of social-first campaigns that resonate with audiences and align with brand priorities. You will work closely with creative partners and product teams to create impactful content strategies that leverage audience insights and cultural moments.

Qualifications

• Proven experience in crafting content strategies that meet audience, brand, and business needs.
• Background in executing live activations and cultural moments on social media.
• Strong ability to derive insights for innovative storytelling across platforms.
• Leadership experience in guiding teams to enhance creative quality and strategic thought.
• Capability to balance long-term planning with immediate content opportunities and shifting priorities.
• Experience in both agency and in-house settings with global brands is advantageous.

Responsibilities

• Create content strategies that integrate audience insights, creative possibilities, and business objectives.
• Collaborate with the internal creative agency and teams to develop platform-specific ideas that engage target audiences.
• Establish channel roles, content ecosystems, and activation strategies for global social media platforms.
• Provide clear briefs, feedback, and recommendations to social strategists to enhance creative output.
• Utilize performance data and audience insights to refine content strategies and future planning.

Skills

• Strong analytical skills to interpret audience signals and performance metrics.
• Excellent communication and collaboration abilities to work with diverse teams.
• Creative thinking to develop innovative social media campaigns.

Education

• Relevant degree or equivalent experience in marketing, communications, or a related field.

Tools

• Familiarity with social media management and analytics tools is preferred.