Director of Mobile Games User Acquisition (Remote)

Job summary

This role involves leading the growth strategy for a mobile gaming portfolio, focusing on profitable user acquisition at scale. You will define channel strategies, optimize investments, and build sustainable acquisition systems across global markets.

Qualifications

• Over 5 years of experience in mobile user acquisition, with at least 2 years in a leadership role.
• Proven success in scaling mobile games profitably in Tier 1 and/or Tier 2 markets.
• Expertise in Meta Ads and Google Universal App Campaigns, including campaign structures and optimization.
• Strong analytical skills and understanding of LTV modeling and cohort analysis.
• Experience managing and mentoring user acquisition specialists.
• Familiarity with mobile measurement platforms like Adjust or AppsFlyer.

Responsibilities

• Own the user acquisition strategy and performance marketing roadmap for mobile games.
• Manage the user acquisition budget and P&L, ensuring strong ROAS performance.
• Define and execute channel strategies across various advertising platforms.
• Lead and develop a team of user acquisition specialists.
• Collaborate with creative teams to optimize advertising assets.
• Build reporting frameworks linking acquisition spend with player value and profitability metrics.

Skills

• Strong problem-solving skills with a focus on profitable growth.
• Ability to communicate complex strategies to cross-functional teams.
• Experience with DSPs and programmatic advertising is a plus.

Education

• Relevant degree or equivalent experience in marketing, business, or a related field.

Tools

• Proficiency in mobile measurement platforms and performance marketing tools.