Director, Membership Growth & Expansion

Job summary

This role is focused on driving membership growth and expansion strategies within a global context, aiming to enhance value creation and commercial performance. The position involves leading the development and integration of a comprehensive membership growth plan, overseeing commercial performance management, and optimizing investment prioritization.

Qualifications

• Extensive experience in commercial leadership roles, particularly in growth and membership strategies.
• Proven track record of achieving commercial targets, including revenue and customer engagement metrics.
• Expertise in integrating strategic initiatives into commercial planning processes.
• Strong stakeholder management skills, with experience in global, multicultural environments.
• Exceptional communication skills for engaging with senior stakeholders.

Responsibilities

• Own and drive the global membership growth strategy, focusing on commercial growth targets.
• Develop and embed the membership growth plan into Integrated Commercial Planning.
• Oversee membership-driven commercial performance and ensure alignment with strategic objectives.
• Define KPIs and provide actionable recommendations for performance optimization.
• Prioritize investments in membership growth initiatives based on commercial impact.
• Lead the creation of business cases for membership initiatives.
• Expand LEGO Insiders across various channels and partnerships.

Skills

• Strong analytical and strategic thinking skills.
• Ability to work independently and as part of a team.
• Solution-oriented mindset with a focus on stakeholder relationship management.

Education

• Relevant degree or equivalent experience in a related field is preferred.

Tools

• Familiarity with commercial planning tools and performance management systems.