Director of Marketing Strategy (Consumer Goods, Hybrid)

Job summary

This role involves leading the strategic direction for the teen consumer group, focusing on portfolio management and marketing strategies to drive growth and relevance. The position requires collaboration across teams to ensure alignment with company priorities and to leverage insights for informed decision-making.

Qualifications

• Extensive experience in global brand management, marketing, and business within the B2C sector.
• Proven track record in portfolio and marketing strategy roles in complex organizations.
• Strong interest in teen culture and cultural marketing.
• Excellent analytical skills for data-driven decision-making.
• Ability to navigate ambiguous environments and influence outcomes without direct authority.

Responsibilities

• Develop strategies to position teens as a distinct consumer group.
• Analyze performance metrics and provide strategic recommendations.
• Collaborate with partners to drive growth and alignment.
• Recommend portfolio size and mix based on consumer insights.
• Lead the development of go-to-market strategies and marketing communications.
• Oversee cross-franchise campaigns and long-term innovation goals.

Skills

• Strong analytical and strategic thinking skills.
• Excellent communication and collaboration abilities.
• Experience in navigating complex organizational structures.

Education

• Relevant degree in marketing, business, or a related field preferred.

Tools

• Familiarity with data analysis tools and marketing software is advantageous.