Director of Growth Marketing

Job summary

The Director of Growth Marketing will lead commercial growth initiatives across the Work & EDU revenue segment, focusing on individual users, teams, and educational institutions. This role involves setting the strategic vision for the pod, ensuring alignment across all funnel stages, and acting as the primary commercial representative within the leadership team.

Responsibilities

• Drive initiatives to achieve revenue targets for the Work & EDU segment, translating company goals into actionable objectives.
• Develop and implement a comprehensive full-funnel strategy, covering acquisition, conversion, online revenue, adoption, expansion, and retention.
• Lead and nurture the pod team, fostering a culture of ownership, experimentation, and data-driven decision-making.
• Coordinate go-to-market efforts across all roles within the pod, ensuring well-timed campaigns and product launches across web and mobile platforms.
• Serve as the key liaison between the pod and broader organizational functions to ensure coherent execution of strategies.
• Collaborate with Sales, Product, and Solutions teams to align pod activities with product releases and commercial priorities.
• Establish a KPI framework for the pod, maintaining real-time visibility of funnel performance and adjusting strategies as needed.
• Drive lead generation and nurture campaigns to enhance enterprise and EDU pipeline growth.

Qualifications

• Proven experience leading revenue-focused marketing functions in B2B, particularly in enterprise or education sectors.
• Strong background in full-funnel growth strategies, including lead generation and conversion optimization.
• Proficient in data analysis and performance metrics, utilizing tools like Amplitude and HubSpot.
• Experience managing cross-functional teams and collaborating effectively with senior leadership.
• Ability to balance strategic thinking with operational execution.
• Minimum of 5 years in growth marketing or a related field, with leadership experience.

Skills

• Leadership and team development
• Strategic planning and execution
• Data analysis and performance tracking
• Cross-functional collaboration

Education

• Relevant degree or equivalent experience in marketing or business.

Tools

• Amplitude, HubSpot, Iterable/Braze, funnel analytics tools.