Director of Brand Strategy (Food Industry)

Job summary

This role involves leading the strategic direction of a significant global food brand, focusing on brand development and transformation initiatives. The position requires collaboration across various functions and markets to enhance brand equity and societal impact.

Qualifications

• Extensive experience in senior brand leadership roles, preferably in a global or multi-market context.
• Proven ability to build brands and drive transformational change.
• Strong expertise in brand strategy, communications, media, and digital ecosystems.
• Experience in leading high-performing teams and managing partnerships with agencies.

Responsibilities

• Develop and evolve the long-term global brand strategy, including positioning and growth frameworks.
• Build and promote a distinctive growth platform that articulates the brand's role in society.
• Drive strategic transformation projects and enhance consumer experiences across various channels.
• Collaborate with central teams and markets on major initiatives and creative relationships.
• Establish thought leadership around food culture and sustainability initiatives.

Skills

• Strategic thinking and analytical skills with a curiosity about culture and emerging technologies.
• Ability to influence and inspire senior stakeholders in complex organizations.
• Strong leadership capabilities to develop teams and partnerships.

Education

• Relevant degree or equivalent experience in brand management or marketing.

Tools

• Familiarity with digital marketing tools and brand management software.