Digital Media Planner

Job summary

The role involves planning and executing digital media campaigns for various brands, focusing on data-driven strategies to enhance audience engagement. You will collaborate with brand managers, creatives, and media buyers to align campaign objectives and present performance insights.

Qualifications

• Experience in digital media planning from a similar role in an agency or in-house setting.
• Familiarity with digital ad ecosystems, including platforms like META, YouTube, TikTok, and Snapchat.
• Strong communication skills in English; Danish is a plus.

Responsibilities

• Develop comprehensive media plans across multiple digital channels.
• Collaborate with various stakeholders to clarify brand objectives and target audiences.
• Present campaign performance and advocate for improvements in future campaigns.
• Stay updated on industry trends and share insights with the team.
• Ensure adherence to brand guidelines and media best practices throughout the planning process.

Skills

• Strong problem-solving abilities and a motivating presence.
• Ability to thrive in a multi-stakeholder environment.
• Excellent presentation skills and comfort in close collaboration with key stakeholders.

Education

• Relevant degree or equivalent experience in digital media or marketing.

Tools

• Proficiency in digital media planning tools and analytics platforms.