Digital Marketing Lead (FMCG, Paddington)

Job summary

This role involves leading the brand strategy for a cluster in North Europe, focusing on building connections with consumers through effective marketing campaigns. The position requires collaboration with regional and market teams to enhance brand presence and achieve measurable business outcomes.

Qualifications

• Extensive marketing experience at local, regional, or global levels, preferably in a fast-paced FMCG setting.
• Strong background in brand strategy, media planning, portfolio activation, digital marketing, and CRM.
• Proven ability to influence stakeholders and drive results without direct authority.
• Strategic leadership experience with a focus on growth and competitive advantage.
• In-depth knowledge of consumer insights and customer-centric marketing practices.

Responsibilities

• Drive sustainable and profitable growth of the brand across the North Europe Cluster.
• Lead the Cluster Brand Strategy utilizing market insights and consumer understanding.
• Manage the advertising and promotion budget, ensuring effective investment and strong ROI.
• Monitor performance against KPIs and optimize strategies to meet business objectives.
• Develop communication strategies and implement integrated marketing campaigns to enhance brand experience.
• Create engaging pet owner programs that promote awareness, conversion, and loyalty.
• Collaborate with various teams to ensure effective market execution and brand activation.

Skills

• Strong analytical and strategic thinking skills.
• Excellent communication and interpersonal abilities.
• Proficiency in managing budgets and measuring campaign effectiveness.

Education

• Relevant degree in Marketing, Business, or a related field is preferred.

Tools

• Familiarity with digital marketing tools and CRM systems is advantageous.