Digital Marketing Development and Technology Lead

Job summary

This role involves defining and leading the strategic direction of a corporate website as a key digital business and brand platform, focusing on enhancing search capabilities across SEO, GEO, and AEO to improve discoverability and engagement.

Qualifications

• Over 8 years of experience in marketing and digital marketing.
• Bachelor’s degree in marketing, business, engineering, or a related field, or equivalent experience.
• Proven experience in website strategy, optimization, and development within complex business environments.
• Expertise in SEO, GEO, and AEO, with a focus on translating trends into strategic actions.
• Strong understanding of digital marketing technologies and platforms.
• Familiarity with GenAI and emerging digital trends.
• Ability to manage multiple stakeholders and competing priorities effectively.
• Experience in leading digital marketing initiatives in cross-functional settings.
• Strong collaboration and partnership-building skills.

Responsibilities

• Drive the strategic direction of the corporate website to support business growth and brand objectives.
• Prioritize and develop website capabilities based on business needs and user insights.
• Lead the search strategy across SEO, GEO, and AEO to enhance digital visibility and performance.
• Develop a zero-click understanding and action plan for content visibility in search results.
• Manage website reporting, analytics, and performance to generate actionable insights.
• Oversee Salesforce-related website development for seamless digital experiences.
• Maintain and optimize the digital technology stack for website performance.
• Provide hands-on support for execution-related activities as needed.

Skills

• Strong analytical thinking and subject matter expertise in digital marketing.
• Ability to interpret emerging digital opportunities and customer expectations.
• Proactive leadership in shaping website and search strategies.

Education

• Bachelor’s degree in a relevant field or equivalent experience.

Tools

• Familiarity with digital marketing technology ecosystems and website-related technologies.