Data & Customer Retention Student Assistant (Marketing, Copenhagen)

Job summary

This role involves supporting customer retention efforts through data management and analysis in a structured environment. You will work closely with the Group Customer Experience & Lifecycle Manager to enhance customer retention flows and contribute to the automation and data framework.

Qualifications

• Currently studying business, economics, marketing, or a data/analytics-related field.
• Proficient in Excel, with a willingness to learn advanced functions (XLOOKUP and pivot tables).
• Detail-oriented, self-driven, and capable of managing recurring tasks independently.
• Problem-solving mindset with the ability to suggest improvements.
• Comfortable communicating in corporate English.

Responsibilities

• Assist in setting up and maintaining retention emails using a marketing automation platform, ensuring data accuracy and functionality.
• Update and enhance KPI sheets related to retention and customer experience across multiple markets.
• Prepare customer data for analysis related to Customer Lifetime Value (CLV) and retention.
• Manage the A/B testing library, documenting tests and results for email, web, and campaigns.

Skills

• Strong analytical skills and attention to detail.
• Ability to work independently and manage time effectively around academic commitments.

Education

• Enrollment in a relevant degree program is required.

Tools

• Experience with CRM systems, marketing automation tools, and data analysis methods is beneficial.