Customer Marketing Manager (Contract, Remote)

Job summary

This is a 6-month contract position focused on establishing a customer lifecycle expansion program to enhance customer growth and engagement. The role involves designing and implementing a structured approach to customer narratives and campaigns across various stages of customer maturity.

Qualifications

• Proven experience in Customer Marketing, Lifecycle Marketing, or Product Marketing within the B2B SaaS sector.
• Demonstrated ability to build lifecycle programs or customer growth campaigns from the ground up.
• Strong skills in customer discovery, including interviewing and synthesizing insights.
• Experience in creating multi-channel B2B marketing campaigns, including content, video, webinars, and sales enablement.
• Ability to collaborate effectively with Customer Success, sales, and commercial leadership.
• A combination of structured thinking and creativity to connect insights with execution.
• Experience in an agency environment or roles requiring quick understanding of complex businesses is a plus.

Responsibilities

• Develop a customer lifecycle expansion program across four stages: Activate, Grow, Scale, and Transform.
• Conduct interviews with customers and internal teams to identify adoption barriers and expansion opportunities.
• Create multi-channel lifecycle campaigns utilizing various formats such as video, webinars, and customer stories.
• Design modular campaign assets that are practical for commercial teams to use in customer interactions.
• Collaborate with Product Marketing and Revenue teams to enhance customer storytelling across channels.
• Define metrics for assessing customer progress in their transformation journey.

Skills

• Strong customer discovery and interviewing skills.
• Ability to create engaging multi-channel marketing campaigns.
• Collaborative mindset for working with cross-functional teams.
• Structured thinking combined with creativity.

Education

• Not specified, but relevant experience in marketing or related fields is essential.

Tools

• Familiarity with B2B marketing tools and platforms for campaign management and customer engagement.