Customer Journey & Lifecycle Specialist

Job summary

This role focuses on shaping customer experiences through strategic lifecycle marketing and designing impactful customer journeys for a global MedTech company. The position requires collaboration with various stakeholders to translate commercial objectives into actionable lifecycle initiatives.

Qualifications

• Bachelor's or master's degree in Marketing, Business, or a related field, or equivalent experience.
• Proven experience in developing customer journey strategies and lifecycle marketing programs.
• Strong analytical skills to convert insights into actionable customer engagement initiatives.
• Hands-on experience with marketing automation and omnichannel orchestration, customer data, audiences, and channel activation.
• Familiarity with lead scoring, nurture programs, audience development, and personalization strategies.
• Understanding of customer data, data models, and technical requirements for modern marketing automation.

Responsibilities

• Define, develop, and continuously evolve customer journey and lifecycle marketing strategies.
• Map, visualize, and optimize customer journeys across digital and human touchpoints.
• Translate customer insights and business priorities into scalable lifecycle programs.
• Develop and optimize personalized omnichannel programs for onboarding, adoption, retention, and lead nurturing.
• Build and maintain advanced audiences, triggers, and personalization logic in omnichannel platforms.
• Drive A/B testing and experimentation to enhance customer engagement and retention.
• Analyze customer behavior and lifecycle performance to identify optimization opportunities.
• Collaborate with Global Marketing, Commercial teams, and Data Analytics for successful execution.

Skills

• Strong stakeholder collaboration and proactivity.
• Ability to think strategically while executing operationally.
• Excellent relationship-building skills across functions and cultures.
• Structured and diligent approach to work, ensuring thorough testing and verification of programs.

Education

• Bachelor's or master's degree in Marketing, Business, or a related field, or equivalent experience.

Tools

• Experience with marketing automation and omnichannel tools.