CRM Strategist

Job summary

The role involves developing and executing omnichannel strategies for a prominent global client, focusing on customer experience, data, and digital ecosystems.

Qualifications

• Experience in strategy development, with CRM experience as a plus. Both agency and client-side backgrounds are welcome.
• Global perspective with experience in strategies for large-scale clients.
• Proactive self-starter with a strong desire to learn.
• Excellent communication skills for presenting in meetings and workshops.
• Collaborative mindset, capable of working within a wider client team to achieve high-quality results.

Responsibilities

• Collaborate within a small client strategy team to drive strategic deliverables and integrated channel plans.
• Ensure cohesive customer experiences across digital ecosystems, including email, mobile apps, and social media.
• Work with cross-functional teams to optimize customer engagement and ensure strategic alignment.
• Analyze research and insights to create actionable strategies and customer journey frameworks.
• Contribute to thought leadership initiatives and craft compelling narratives.

Skills

• Strong strategic thinking and analytical skills.
• Ability to synthesize data into actionable insights.
• Experience in customer experience and performance marketing.

Education

• Relevant degree or equivalent experience in marketing, business, or a related field.

Tools

• Familiarity with CRM platforms, data analytics tools, and digital marketing technologies.