CRM Strategist

Job summary

The role involves developing and executing omnichannel strategies for a top-tier global client, focusing on customer experience, data, and digital ecosystems.

Qualifications

• Experience in strategic thinking, with CRM experience considered a plus. Both agency and client-side backgrounds are welcome.
• Global perspective with experience in strategies for large-scale global clients.
• Proactive self-starter with a strong desire to learn.
• Excellent communication skills for presenting in meetings and workshops.
• Collaborative mindset, working effectively within a client team.

Responsibilities

• Collaborate within a small client strategy team to drive strategic deliverables and develop integrated channel plans.
• Integrate strategies across digital ecosystems, including email, mobile apps, and social media, to ensure cohesive customer experiences.
• Work with cross-functional teams to optimize customer engagement and ensure strategic alignment.
• Synthesize research and analysis to contribute to workshops and translate insights into actionable strategies and customer journey frameworks.
• Create compelling narratives and contribute to thought leadership initiatives.

Skills

• Strong strategic and analytical skills.
• Ability to work collaboratively in a dynamic environment.
• Proficiency in developing customer journey frameworks and personas.

Education

• Relevant degree or equivalent experience in marketing, communications, or a related field.

Tools

• Familiarity with CRM tools, digital marketing platforms, and data analytics tools is advantageous.