CRM Application Manager (Marketing Automation, Remote)

Job summary

The role involves leading a team of Application Consultants focused on Salesforce Marketing Cloud while also engaging in hands-on technical responsibilities to ensure successful marketing campaign execution for global clients.

Qualifications

• Proven experience in leading a team of marketing automation consultants, specifically with Salesforce Marketing Cloud or Adobe Campaign.
• Strong problem-solving and analytical skills, adaptable to changing project requirements.
• Expertise in data management for segmentation and reporting.
• Client-focused approach to align solutions with business goals.

Responsibilities

• Mentor and manage a team of Application Consultants, fostering professional growth and collaboration.
• Set performance goals and oversee team productivity and project timelines.
• Collaborate with cross-functional teams to translate client objectives into technical requirements.
• Configure and implement customized business rules and automations in the Catalyst platform.
• Troubleshoot technical issues to ensure a seamless user experience.
• Use data to build audiences and optimize marketing strategies.
• Advise clients on marketing automation setups and customer journey optimizations.

Skills

• Strong leadership and strategic thinking abilities.
• Proficiency in JavaScript and experience developing solutions within marketing automation platforms.

Education

• Relevant experience in marketing operations and customer journey optimization is essential.

Tools

• Salesforce Marketing Cloud, Adobe Campaign, and other marketing automation tools.