Creative Strategist (Freelance, Remote)

Job summary

This role is focused on developing high-converting creative strategies for paid media campaigns, particularly on Meta platforms, in a remote and flexible part-time freelance capacity. The ideal candidate will leverage data analysis and consumer psychology to enhance customer acquisition and revenue growth across digital channels.

Qualifications

• Senior-level experience in performance creative strategy and direct-response marketing.
• Strong background in paid media, especially with Meta advertising; familiarity with TikTok or YouTube is advantageous.
• Proven track record of creating and optimizing high-converting ad creatives for DTC/B2C brands.
• Deep understanding of consumer behavior and performance-driven messaging.
• Experience working collaboratively with media buyers and creative teams.
• Excellent English communication skills, both written and verbal.
• Availability to work within European working hours (GMT).
• Experience in the supplements, wellness, health, or nutrition sectors is a plus.

Responsibilities

Benefits

• Lead the performance creative strategy for paid acquisition campaigns.
• Develop engaging hooks, messaging angles, and ad concepts to maximize conversions.
• Analyze campaign performance metrics to identify effective strategies.
• Create and manage structured creative testing roadmaps for optimization.
• Collaborate with cross-functional teams to produce high-performing ad creatives.
• Evaluate campaign performance to derive actionable insights.
• Experiment with new concepts and testing methodologies to enhance acquisition performance.
• Competitive compensation based on senior-level expertise.
• Fully remote freelance setup with flexibility.
• Opportunity to work on impactful global performance campaigns.
• Part-time engagement designed to fit your schedule.
• Collaborative environment focused on measurable results and innovation.