Demand Generation Specialist

Why this marketing role exists

CM Navigator is growing, and we want to be more deliberate in how we generate inbound interest and support Sales.

We are therefore looking for a Demand Generation Specialist with a few years of relevant experience from B2B SaaS. Someone who has worked hands-on with campaigns, lead generation and funnel improvement - and who likes being close to the commercial side of the business.

This is not a broad brand role. It is a practical, commercially focused role with a clear purpose: create traction, generate qualified interest, and help us spend time and money on what actually works.

You will work closely with Sales, product and leadership in a small team where things move fast and ownership is real.

What you'll be doing

Your job is simple to describe, but not unimportant: help create more of the right inbound interest - and improve the quality of what moves through the funnel.

You will for example work with:

• planning and running campaigns across LinkedIn, Google, email and landing pages

• improving conversion across key steps in the funnel

• working closely with Sales on lead quality, follow-up and feedback loops

• helping sharpen messaging, offers and targeting towards the right customer segments

• tracking performance across campaigns and suggesting where we should double down - and where we should stop

• creating solid marketing materials when needed, but without losing focus on commercial impact

Who you are

We are probably looking for someone who has 2-5 years of relevant experience and wants a role with real ownership, but without needing a big title around it.

Most likely, you bring:

• experience from B2B SaaS marketing, preferably with demand generation or growth marketing

• hands-on experience creating inbound leads or pipeline for Sales

• a structured way of working with campaigns, testing and prioritisation

• experience with channels such as LinkedIn Ads, Google Ads, email automation and landing pages

• good commercial judgement and an instinct for where traction is most likely to come from

• strong English skills, written and spoken

It is a plus if you have:

• worked in a smaller SaaS company or growth environment

• experience marketing a data product, platform or other somewhat complex B2B offering

• worked close to Sales and understand the reality on the commercial side

It is an advantage if you can write clearly and produce decent materials yourself - but the core of the role is not design perfection. It is commercial traction.

Part of something bigger

CM Navigator is part of Copenhagen Merchants Group. That gives us something many smaller companies do not have: a real business context, strong commercial know-how, and the backing of a larger group - while still working in a team where things are direct, fast and fairly unbureaucratic.

What we offer

This is a good role for someone who wants more ownership than many larger companies will give them at this stage in their career.

You will join a small international team, work closely with commercial colleagues, and get room to test ideas, improve what works, and learn fast.

The role is based in Copenhagen.

Interested?

Please upload your CV and include a portfolio, or a few concrete examples of work that show your experience with demand generation, campaigns, lead generation or funnel improvement.

A short introduction video potentially makes you stand out (max. 1 minute)

If you have earlier applied for the Marketing Lead position, there is no need to apply again. We already have your profile and will reach out if relevant.

If you have any questions, please feel free to reach out to Simon Bach Nielsen, simon.bach@copmer.com / +45 60 13 10 10.

If you can by the way read more about how we hire here.