Demand Generation Specialist (B2B SaaS, Copenhagen)

Job summary

This role focuses on generating inbound interest and supporting sales efforts through effective demand generation strategies in a B2B SaaS environment. The position requires hands-on experience with campaigns and lead generation, emphasizing commercial impact and ownership.

Qualifications

• 2-5 years of relevant experience in B2B SaaS marketing, particularly in demand generation or growth marketing.
• Proven track record of creating inbound leads or sales pipeline.
• Structured approach to campaign management, testing, and prioritization.
• Strong commercial judgment and instinct for identifying traction opportunities.
• Proficient in English, both written and spoken.

Responsibilities

• Plan and execute campaigns across LinkedIn, Google, email, and landing pages.
• Enhance conversion rates at key stages of the sales funnel.
• Collaborate with sales teams on lead quality, follow-up processes, and feedback mechanisms.
• Refine messaging, offers, and targeting for specific customer segments.
• Monitor campaign performance and provide insights on resource allocation.
• Develop marketing materials that prioritize commercial outcomes.

Skills

• Experience with LinkedIn Ads, Google Ads, email automation, and landing page optimization.
• Ability to produce clear written content and marketing materials.

Education

• Relevant degree or equivalent experience in marketing or a related field is preferred.

Tools

• Familiarity with marketing automation tools and analytics platforms is advantageous.