Content Marketing Lead (B2B, Remote)

Job summary

This role involves leading the content strategy and market presence for a localisation company, focusing on producing authoritative content that engages audiences and supports pipeline development. The position requires both strategic direction and high-quality execution of marketing outputs.

Qualifications

• Exceptional written English with strong editorial skills.
• 2–3 years of experience in B2B content marketing or brand communications.
• Proven ability to define and execute content strategies linked to commercial goals.
• Experience in producing long-form B2B content.
• Proficiency with WordPress, email marketing platforms, Google Analytics, and design tools.
• Track record of measuring content performance by pipeline contribution.

Responsibilities

• Define and execute a comprehensive content strategy, including quarterly narratives and an editorial calendar.
• Manage the newsletter and webinar production, focusing on relationship-building.
• Oversee website content and structure, ensuring alignment with sales objectives.
• Develop integrated marketing campaigns and sales enablement materials.
• Measure content performance and provide actionable insights based on data.

Skills

• Strong editorial instinct and ability to produce high-quality content.
• Experience in creating multi-channel marketing campaigns.
• Ability to analyze audience data and SEO insights to inform content direction.

Education

• Relevant degree or equivalent experience in marketing, communications, or a related field.

Tools

• Familiarity with WordPress, email marketing platforms (e.g., Lemlist, Brevo), Google Analytics, and design tools (e.g., Canva).