Content Marketing & Communications Lead (Copenhagen)

Job summary

This role focuses on establishing and scaling the content marketing and communications function within a sustainability tech start-up. The position aims to transform the company's content strategy into a key component of its commercial engine, working closely with the CEO and data experts.

Qualifications

• Strong understanding of supply chain, ESG, or procurement
• Proven ability to craft strategic narratives and insights from data
• Experience in content orchestration across multiple channels
• Proficiency in English communication

Responsibilities

• Develop strategic themes for content and manage its distribution across various platforms
• Analyze data to create industry insights and reports
• Manage social media presence for both the CEO and the company
• Coordinate partner content initiatives, including webinars and events
• Enhance the company website to reflect expertise in supply chain issues
• Utilize AI tools for content generation while maintaining authenticity
• Monitor social media effectiveness without focusing solely on vanity metrics

Skills

• Strong analytical skills, comfortable with data analysis in Excel
• Commercial mindset with an understanding of sustainability's impact on business
• Self-starter with the ability to build functions from the ground up
• Enthusiastic about leveraging AI in content creation

Education

• Relevant degree or equivalent experience in marketing, communications, or a related field

Tools

• Familiarity with social media platforms, content management systems, and data analysis tools