Consumer Marketing Manager (Beauty, Nordic Region, Hybrid)

Job summary

This role involves developing and executing the marketing strategy for a well-known skincare brand in the Nordic region, focusing on consumer insights and brand storytelling. The position requires collaboration with various teams to ensure successful implementation of marketing plans.

Qualifications

• Master’s degree and over 5 years of relevant experience, including 3 years in a similar role within an international marketing context.
• Strong communication skills and ability to build relationships with diverse stakeholders.
• Detail-oriented with a structured, hands-on approach.
• Familiarity with AI tools for enhancing marketing effectiveness.
• Proficient in digital marketing and data-driven decision-making.
• Advanced Excel skills and fluency in English; knowledge of a Nordic language is a plus.

Responsibilities

• Adapt global marketing strategies for local relevance while maintaining brand equity.
• Manage comprehensive marketing plans in collaboration with product and trade marketing teams.
• Promote creativity to enhance consumer experiences and ensure brand consistency across channels.
• Analyze consumer insights to identify marketing opportunities and optimize budgets.
• Lead new product launches and promotional activities, ensuring alignment with retail and visual merchandising.

Skills

• Strong analytical and creative skills with a passion for digital innovation.
• Proactive and results-driven, with the ability to manage multiple projects effectively.
• Consumer-centric mindset, focusing on understanding consumer needs and preferences.

Education

• Relevant Master’s-level degree required.

Tools

• Proficiency in digital marketing tools and advanced Excel.