Consumer Engagement Manager (Healthcare, Hybrid, Nordics)

Job summary

The Consumer Engagement Manager is tasked with centering consumers in business strategies by deeply understanding their behaviors, needs, and motivations. This role is crucial in identifying key issues to address, enabling the design and execution of impactful experiences that enhance people's lives across the Nordic region.

Qualifications

• Strong passion for consumer insights and research techniques.
• Proven experience in campaign planning and execution across Nordic markets.
• Ability to collaborate effectively across various functions.
• Proficient in data analytics for performance measurement and decision-making.
• Excellent communication skills for conveying complex ideas.

Responsibilities

• Lead the development and localization of patient disease state education campaigns across multiple channels, including digital and traditional media.
• Build consumer understanding through segmentation and detailed consumer journeys.
• Oversee the planning, execution, and optimization of consumer campaigns, ensuring compliance with legal and regulatory standards.
• Collaborate with internal teams and external partners to drive consumer engagement and improve the consumer journey.
• Implement measurement plans to track campaign performance and drive continuous improvement.

Skills

• Deep understanding of consumer research techniques.
• Excellent campaign planning and execution skills.
• Strong cross-functional collaboration abilities.
• Data-driven decision-making capabilities.
• Effective communication skills.

Education

• Relevant degree in marketing, business, or a related field preferred.

Tools

• Familiarity with digital marketing tools and analytics platforms.