Communications and Brand Activations Lead (Marketing, Copenhagen)

Job summary

This role involves leading global communications, partnerships, and brand activations for a premium brand, focusing on enhancing its reputation and visibility across various markets. The position requires collaboration with internal teams and external partners to create impactful stories and events.

Qualifications

• Solid experience in communications, PR, or brand activation roles within a global context.
• Proven capability in managing agencies and external partners effectively.
• Strong understanding of earned media and the global media landscape.

Responsibilities

• Develop and oversee the global communications and brand activations strategy in alignment with brand and commercial priorities.
• Lead global PR and earned media initiatives, including agency management and performance tracking.
• Shape executive storytelling in collaboration with senior stakeholders.
• Plan and execute global brand activations and events with PR and production partners.
• Manage budgets and monitor performance through established KPIs and insights.

Skills

• Strategic thinking combined with hands-on execution.
• Collaborative mindset with clear and confident communication skills.

Education

• Relevant degree or equivalent experience in communications, marketing, or related fields.

Tools

• Familiarity with PR tools and performance tracking systems.