Commercial Business Analyst (E-commerce, Copenhagen)

Job summary

The role involves analyzing customer, web, and sales data to generate insights that enhance commercial performance and improve customer experience in an e-commerce setting. The analyst will leverage various data sources to inform strategic decisions and optimize online performance.

Qualifications

• Minimum of 2 years of experience in web analytics, preferably within eCommerce or fashion retail.
• Bachelor's degree in business, Marketing, Data Science, Statistics, Economics, or a related field.

Responsibilities

• Conduct consumer and market research to identify behavioral patterns and trends.
• Perform comprehensive analysis of customer, web, and sales data to support the Commercial team.
• Analyze web performance metrics, including traffic and user behavior, to assess campaign effectiveness.
• Provide insights on product performance, assortment, and pricing strategies.
• Plan and evaluate A/B and multivariate testing to enhance online customer experience.
• Implement tagging and tracking for accurate data collection and SEO analytics.
• Generate reports and dashboards with actionable insights for stakeholders.

Skills

• Proficiency in Google Analytics, Adobe Analytics, SQL, Tableau, and Power BI.
• Strong analytical, reporting, and presentation skills.
• Knowledge of A/B testing methodologies and web tracking implementation.

Education

• Bachelor's degree in a relevant field such as business, Marketing, Data Science, or Economics.

Tools

• Google Analytics, Adobe Analytics, SQL, Tableau, Power BI.