Commercial Activation Manager (Beverages)

Job summary

This role focuses on executing commercial plans for popular beverage brands in Sweden and Switzerland. The Commercial Activation Manager will collaborate with bottler partners, agencies, and internal teams to drive brand activation and achieve business targets.

Responsibilities

• Shape the commercial strategy for Sweden & Switzerland by assisting the Franchise Manager with the Annual Operating Plan.
• Adapt global and regional brand platforms for local execution in coordination with the marketing team.
• Develop a cohesive BTL agenda with bottlers to align ATL and BTL initiatives.
• Lead impactful activations at events, sponsorships, and campaigns, including festivals and UEFA Champions League promotions.
• Manage project and marketing budgets, ensuring compliance with internal financial processes.
• Oversee commercial projects from concept to market launch through the internal stage gate process.
• Identify growth opportunities in on-premise and e-commerce sectors and share best practices.
• Utilize market data for performance tracking and insights using Nielsen and BMS.
• Collaborate daily with bottler brand teams to ensure alignment and swift execution.
• Provide updates and insights during monthly and quarterly bottler meetings and internal reviews.

Qualifications

Personal attributes

• Minimum 3 years of experience in FMCG, ideally with a leading branded products company.
• Strong marketing and sales skills.
• Proficient analytical abilities to assess complex situations.
• Effective presentation and communication skills.
• Experience with Nielsen/Gfk retail/consumer tracking.
• Fluency in English and preferably one Nordic language (DK/NO/SE).
• Excellent time and project management capabilities.
• Familiarity with the Swedish retail environment is advantageous.
• Energetic, enthusiastic, and confident.
• Team-oriented and results-driven.
• Strong relationship-building skills.
• Ability to work independently on complex projects with diverse inputs.