Commercial Activation Manager (Beverages)

Job summary

This role focuses on executing commercial plans for popular beverage brands in Norway and Iceland, collaborating with various partners to drive brand activation and achieve business targets.

Responsibilities

• Assist in shaping the commercial strategy for Norway & Iceland, supporting the Franchise Manager with the Annual Operating Plan.
• Adapt global and Nordic brand platforms for local markets in coordination with the Nordic marketing team.
• Develop a cohesive BTL agenda with bottlers, ensuring alignment with ATL strategies.
• Lead impactful activations for events, sponsorships, and campaigns, including major local events.
• Manage project and marketing budgets, including purchase orders, accruals, and invoice tracking.
• Oversee commercial projects from conception to market delivery through internal processes.
• Identify growth opportunities in on-premise and e-commerce sectors, sharing insights with bottlers.
• Utilize market data for performance tracking and actionable insights.
• Collaborate daily with bottler brand teams to ensure alignment and swift execution.
• Provide updates and insights during monthly and quarterly meetings with bottlers.

Qualifications

Personal attributes

• Minimum of 3 years of experience in FMCG, preferably with a leading brand.
• Strong marketing and sales skills.
• Proficient analytical skills for complex situation analysis.
• Effective presentation and communication abilities.
• Experience with Nielsen/Gfk retail and consumer tracking.
• Fluent in English.
• Excellent time and project management skills.
• Familiarity with the Norwegian retail environment is a plus.
• Energetic, enthusiastic, and confident.
• Team-oriented and results-driven.
• Strong relationship-building skills.
• Capable of independently managing complex projects with diverse inputs.