Category & Insights Manager

Job summary

This role focuses on leveraging data and market insights to drive category growth and support the sales organization. The individual will analyze market dynamics, shopper behavior, and category performance to provide actionable recommendations and develop customer cases.

Qualifications

• 3-7 years of experience in Category Management, Trade Marketing, Insights, or Commercial Analysis.
• Strong analytical mindset with experience in data-driven environments.
• Familiarity with Nielsen data and market analysis.
• Understanding of market dynamics and shopper behavior.
• Ability to translate complex data into clear recommendations and presentations.

Responsibilities

• Analyze category and market developments, including competitor activities, using Nielsen data and shopper insights.
• Develop category reviews and identify growth opportunities across various customers and channels.
• Drive space management and recommend optimizations for visibility and growth.
• Identify distribution opportunities and create Must Sell Lists.
• Support Key Account Management with analyses and commercial recommendations.
• Lead customer projects in collaboration with Sales and Trade Marketing.
• Prepare and present customer presentations on category and market insights.
• Develop dashboards to track KPIs and sales performance.

Skills

• Strong analytical and data interpretation skills.
• Excellent presentation and communication abilities.
• Collaborative mindset for working with customers and internal teams.

Education

• Relevant degree in Business, Marketing, or a related field is preferred.

Tools

• Experience with Nielsen data and other market analysis tools.