Brand Strategy Director

Job summary

The role involves leading brand strategy initiatives within a market strategy and understanding team, focusing on transforming client needs into actionable research goals and strategic recommendations. The position requires a blend of client management, project scoping, and delivering insights to major companies across various industries.

Qualifications

• Proven experience in market and brand research.
• Strong ability to synthesize consumer insights into strategic recommendations.
• Enthusiasm for mentoring junior colleagues and fostering team growth.

Responsibilities

• Engage in new business development and manage client relationships.
• Scope and sell research projects while delivering high-quality insights.
• Collaborate with a diverse team of experts and contribute to innovative research methodologies, including AI integration.

Skills

• Strong analytical and strategic thinking skills.
• Excellent communication and interpersonal abilities.
• Ability to work collaboratively in a diverse environment.

Education

• Relevant degree in marketing, business, or a related field preferred.

Tools

• Familiarity with advanced research methods and technologies in market and brand analysis.