Brand Strategist (Gaming)

Job summary

In this role, you will define how LEGO® play is integrated into various gaming experiences, influencing brand direction and supporting business objectives. You will work at the intersection of gaming, audience insights, product development, and creative strategy to create engaging experiences for players worldwide.

Qualifications

• Proven experience in leading brand development initiatives within the gaming sector, ideally from a senior strategic or leadership position.
• Expertise in crafting brand strategies that effectively translate creative visions into successful player value propositions and commercial results.
• Hands-on experience in game development, collaborating closely with development teams throughout the product lifecycle.
• Ability to deliver brand direction for complex gaming products while maintaining brand integrity and aligning with creative ambitions.
• Proficient in utilizing market and audience insights to inform strategic decisions and develop unique brand propositions.
• Experience in partnering across creative, technical, and commercial teams to align stakeholders behind a unified vision.

Responsibilities

• Establish clear brand direction for key game integrations and standalone titles.
• Develop distinctive brand foundations and unique propositions for both new and live-service gaming experiences.
• Shape the value proposition for players and creators, ensuring alignment with LEGO brand values.
• Foster strong partnerships between studio collaborators and internal brand and product stakeholders.
• Support audience growth and overall portfolio success within LEGO Games.
• Adapt strategies to keep experiences relevant in the dynamic gaming landscape.

Skills

• Strong strategic thinking and creative execution abilities.
• Excellent collaboration and communication skills to unite diverse teams.
• Ability to mentor and foster a creative environment.

Education

• Relevant qualifications in marketing, business, or a related field are preferred.

Tools

• Familiarity with game development tools and brand management software is advantageous.