Brand Specialist (Consumer Goods, Remote)

Job summary

This role involves translating brand strategy into impactful campaigns and broader brand initiatives. The Brand Specialist will work closely with cross-functional teams to ensure consistency and quality across various channels and touchpoints.

Qualifications

• Relevant experience in brand management, brand strategy, or campaign development, with a focus on brand building preferred.
• Experience with complex, cross-functional projects in consumer-driven industries such as fashion, lifestyle, or FMCG. Project management experience is advantageous.
• Strong understanding of brand building and campaign development, with the ability to translate strategy into execution.
• Proven ability to collaborate with multiple stakeholders in a fast-paced environment.
• Excellent interpersonal and communication skills for articulating ideas and aligning stakeholders.
• Ability to navigate ambiguity and manage multiple priorities effectively.
• A curious mindset and a proactive attitude.

Responsibilities

• Lead and deliver brand campaigns and initiatives from start to finish, contributing to larger global campaigns through communications planning and content development.
• Translate brand strategy into campaign frameworks and communication approaches aligned with business objectives.
• Define and align go-to-market communications to ensure consistency across channels.
• Collaborate with Brand Planning, Design, Consumer Insights, Creative Studio, and external partners for aligned execution.

Skills

• Strong collaboration and communication skills.
• Ability to manage complex projects and navigate a dynamic environment.

Education

• Relevant degree in marketing, communications, or a related field is preferred.

Tools

• Familiarity with project management and collaboration tools is a plus.