Brand & Product Marketing Manager

Job summary

The role involves leading brand and product marketing efforts to enhance the company's market presence as it transitions from deep-tech innovation to commercial scale. The individual will be responsible for shaping the company's messaging, product narratives, and marketing execution.

Qualifications

• Minimum of 3 years of experience in brand or product marketing, preferably in complex technical industries such as beauty, fragrance, or food ingredients.
• Exceptional writing and storytelling skills to convey complex ideas clearly.
• Strong aesthetic sense and ability to collaborate with designers and external creatives.
• Comfortable working with diverse teams, including leadership and technical experts.
• Detail-oriented, creative, and possess strong commercial judgment.

Responsibilities

• Define and articulate the company's identity, mission, vision, and values.
• Develop and execute strategic campaigns to build brand awareness and emotional connections with the audience.
• Create and enforce brand guidelines for consistency across all platforms.
• Collaborate with sales and business development to craft compelling product narratives.
• Oversee the creation of engaging marketing materials in collaboration with external designers.
• Establish the company and its scientists as industry thought leaders through white papers and media connections.
• Direct the creative presentation of scientific data into accessible infographics.

Education

• Relevant degree in marketing, communications, or a related field is preferred.

Tools

• Familiarity with marketing and design tools is advantageous.