Brand Marketing Manager (Kids, On-site)

Job summary

This role focuses on developing and executing global marketing campaigns for LEGO® products aimed at children aged 6-12. The position is part of the Integrated Marketing team, responsible for creating tailored go-to-market strategies that resonate with young audiences across various regions.

Qualifications

• Bachelor's degree in marketing, international business, communications, or a related field preferred.
• Proven experience in crafting and executing marketing strategies for a global audience.
• Strong analytical skills with the ability to apply consumer and commercial insights.
• High proficiency in integrated marketing leading to commercial outcomes.
• Excellent communication skills for collaboration in a fast-paced environment.
• Professional level in English.

Responsibilities

• Implement detailed marketing activation plans targeting children aged 6 to 12.
• Collaborate with senior managers to ensure campaigns are engaging and impactful.
• Coordinate deliverables and ensure market teams receive consistent toolkits and campaign assets.
• Align brand messaging with retail activation through collaboration with trade and shopper teams.
• Gather consumer insights to inform marketing initiatives and maintain global alignment.

Skills

• In-depth knowledge of marketing channel dynamics engaging kids aged 6 to 12.
• Ability to recognize and respond to cultural nuances in marketing.
• Proven track record of leading cross-functional projects and managing stakeholder networks.

Education

• Bachelor's degree in marketing, international business, communications, or a related field preferred.

Tools

• Experience with integrated marketing tools and platforms relevant to children's brands.