Brand and Marketing Specialist

Job summary

This role involves driving marketing execution and brand activities within a global MedTech environment, specifically for the Consumables & Traded Goods portfolio. The position focuses on ensuring effective product presentation, promotion, and positioning to support commercial growth.

Qualifications

• 2–5 years of experience in B2B marketing, brand marketing, or product marketing.
• Hands-on experience with digital marketing strategy and execution.
• Strong communication skills in English, with the ability to collaborate with global stakeholders.
• Experience in creating sales enablement materials and content, including video production.

Responsibilities

• Plan and execute annual marketing activities aligned with product and commercial priorities.
• Support product launch readiness in collaboration with product management and sales teams.
• Ensure consistent branding and messaging across all materials and touchpoints.
• Develop sales enablement materials such as presentations and launch kits.
• Maintain product presentation across digital platforms for a seamless customer experience.
• Execute and optimize marketing campaigns across various channels, including digital and social media.

Skills

• Strong attention to detail and quality, particularly in regulated environments.
• Familiarity with CMS, web shops, or digital content platforms.
• Experience with marketing tools such as Adobe, PIM/DAM, CRM, or marketing automation platforms like Salesforce Commerce Cloud is a plus.

Education

• Relevant degree or equivalent experience in marketing or a related field.

Tools

• Proficiency in digital marketing tools and platforms.