Brand Activation Coordinator (Marketing, Remote or Montreal)

Job summary

The role involves supporting global brand initiatives to enhance growth and visibility. The Brand Activation Coordinator will work closely with the marketing team to execute brand activation strategies and manage showrooms effectively.

Qualifications

• Post-secondary education or Bachelor’s degree in graphic design, marketing, or communications.
• 1 to 3 years of relevant work experience.
• Proficient in Adobe Creative Suite (InDesign, Photoshop, Premiere).
• Strong project management and communication skills.
• Understanding of the cycling industry is beneficial.
• Must be fluent in English; French is a plus.

Responsibilities

• Develop and execute brand activation initiatives aligned with brand values.
• Manage showrooms in both locations to enhance sales opportunities.
• Maintain an updated calendar of brand initiatives, including product launches and events.
• Collaborate with Sales and Marketing to identify activation opportunities.
• Create and edit social media content, including photos and videos.
• Coordinate with external suppliers for content production.
• Adhere to brand guidelines in all marketing materials.
• Engage with the community during activations and on social media.
• Track KPIs and conduct post-event evaluations for improvement.
• Assist the marketing team with additional tasks as needed.

Skills

• Passion for cycling and commitment to quality work.
• Creativity and interest in innovative marketing technologies.
• Curiosity and sound judgment in exploring new opportunities.
• Strong adaptability to changing environments and ability to manage priorities under pressure.

Education

• Bachelor’s degree or equivalent in a relevant field.

Tools

• Adobe Creative Suite (InDesign, Photoshop, Premiere).