B2B CRM Lead

Job summary

The role involves leading the B2B CRM strategy to enhance partner engagement and retention in a mission-driven organization focused on reducing food waste. You will collaborate with various teams to execute the B2B CRM roadmap and mentor a team of CRM Managers.

Qualifications

• Proven experience in leading CRM, retention, lifecycle, or marketing automation teams.
• Demonstrated success in improving B2B lifecycles and lead-generation funnels.
• Familiarity with Salesforce Marketing Cloud (SFMC) and MarTech tools like HighTouch, Census, or Segment.
• Strong strategic thinking and partner-centric approach.
• Excellent communication skills to engage stakeholders across departments.
• Self-motivated with an adaptable work style in a fast-paced environment.
• Team-oriented with a commitment to meeting deadlines.

Responsibilities

• Develop and execute B2B marketing campaigns and automated lifecycle programs.
• Advocate for company priorities within the B2B CRM roadmap.
• Collaborate with CRM, Product, Marketing, and Commercial teams on feature requests and messaging.
• Mentor team members on project prioritization and best practices.
• Lead data activation and reporting efforts to assess CRM impact using experimentation frameworks.

Skills

• Leadership in CRM and marketing automation.
• Project management and prioritization skills.
• Strong communication and stakeholder engagement abilities.

Education

• Relevant experience in B2B marketing or a related field preferred.

Tools

• Salesforce Marketing Cloud (SFMC), Amplitude, MixPanel, and familiarity with the broader Salesforce ecosystem.